Research conducted by the UCLan Outdoors team has been used in a major national study.
'Getting Active Outdoors: A Study of Demography, Motivation, Participation and Provision in Outdoor Sport and Recreation in England' was commissioned by Sport England and produced in partnership with the Outdoor Industries Association.
It examines the demand and supply of outdoor provision and takes an in-depth look at the profile of the outdoor consumer.
The UCLan research, led by Dr Loel Collins, demonstrates how service providers operate across a range of delivery styles. The model demonstrates the relationship between coaching, instructing and guiding – and how a provider may deliver a blend of all three.
To view the study please click here.